We hear the phrase at DSD all the time, a lot of us hashtag it on social media, but what does it mean to you?

DSD STRONG goes deeper than some quote or mantra; it’s a definitive part of our culture, ingrained into the very fiber of our DSD Family.

At DSD, we train the complete athlete, Mind, Body, and Soul.

In the bible, the Israelites had been delivered from slavery in Egypt, wandered in the desert, and were about to take a new land that they were promised. I can only imagine the fear of leading a whole nation into a NEW PLACE, where the inhabitants were like giants.

What things in your life seem like giants?

God commands Joshua to be strong and of good courage. God equips His people with gifts to do the task at hand. But here in Joshua he is just commanding him to…


This is a phrase recited multiple times throughout the book of Joshua, but what is Joshua known in history for? TAKING NEW LAND!

I share this to say that in sport, in the gym, in life we must not look to the size of the obstacle or weight on the bar, but to simply…


It’s the reason we give out the DSD STRONG reminder bands, so you can remember that you are investing in yourself to get to the Next Level in sport and in life.

The amount of the weight on the bar you’re about to squat, the number of prowler pushes, the painful lacrosse ball work are all insignificant in comparison to what Victory feels like.

Coach Bear Bryant once said,

“The price of victory is high but so are the rewards.”

Wear your DSD STRONG band with pride, knowing you’re part of a culture of winners who take on any challenge and choose to win.


Coach Jaime & Team DSD

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  • Coach JC
  • Meet Coach JC

    "If you want to WIN more in life you are in the right place my friend! I am blessed and privileged everyday to help people WIN more in life.

    I got my start as the youngest Director of Strength & Conditioning at the Division I level at Oral Roberts University and have been blessed to COACH professional athletes from the NFL, NBA, MLB, MLS, and WNBA through Dynamic Sports Development. As an ENTREPRENEUR I then started Bootcamp Tulsa to help women WIN in their Fitness, Nutrition & in Life. On a daily basis I now run our Non-Profit, 501 (c) (3), Fit First Responders serving those that serve us everyday, our Police Officers, Firefighters, Medics and national Guard.

    If I'm not helping people WIN through my Performance Coaching you will find me motivating people on stage through my MOTIVATIONAL SPEAKING in churches, companies, universities and athletic organizations. I even took some of that motivation and combined it with a winning game plan to author a few books. I love helping people WIN but there is nothing I'm more passionate about then being a FATHER to my beautiful daughter and a HUSBAND to my hot wife."

Coach JC