You were created to SERVE!
In building a PERSONAL BRAND your goal is to be your best so that you can serve your dream clients.
To serve them your goal is to help them in being their best! To help them to move away from the pain they are experiencing in life and to move them closer to the pleasure they desire!
People make decisions for one of two reasons:
- To avoid pain.
- To gain pleasure.
Let’s get crystal clear on the pleasure that your dream clients wants and needs to experience in their life, and the heaven they want to move towards.
Many times the pleasure in your ideal customer/client is the same pleasure that you desired at a time in your life before your breakthrough, those things you wanted to have or be that drove you to get to where you are today. Their pleasures are also the opposite of their greatest pains.
Ask yourself these questions so that you can have more clarity around what motivates your dream client…
What is the pleasure they are desiring and trying to gain in their life?
What is the pain they are desiring to stop in their life?
What would these things bring them in life? (the beliefs, behaviors, etc…)
When I think of the pleasure that they could and would experience if I was to help them it makes me feel…
“YOU HAVE THE POWER TO HELP YOUR CLIENTS /CUSTOMERS EXPERIENCE THEIR BEST LIFE, WIN MORE, AND ULTIMATELY BRING THEM TO THE HEAVEN THEY SO BADLY WANT! WHAT AN ABSOLUTE HONOR AND PRIVILEGE”