What’s Your WHY?

What’s Your WHY?

“You must have dreams and goals if you are ever going to achieve anything in this world”
–Lou Holtz

Once you have defined your “WHAT”……..now it’s time to ask yourself “WHY”?

Determining your “WHY” is a must in you WINNING more in life!

We all have BIG dreams, goals and ambitions…

But until you put emotions behind those dreams, goals and ambitions it will be a challenge to WIN.

Your “WHY” is your purpose!

Your “WHY” is your driver!

You gotta know what you want and where you want to go… and then your why is what will get you there.

Without a strong “WHY” you will always be trying to convince yourself to do the things needed to be done.

With a  strong “WHY” you will act with confidence and a certainty to get you what you want in life.

Hear me here…

It’s like dating…

Remember that time in high school when you were trying to convince that person of all the great talents you posses and all the great benefits you might have? How cool you really were, or the car you drove or the six pack abs…

Come on… you know what Im talking about.

All that is good but will eventually get old…

Your  “WHAT” is a must because it gives creditability to your “WHY”!

You want to really WIN in losing weight, making more money, a relationship or any area in your life…

Discover your “WHY”!

People don’t buy what you do they buy WHY you do it… the what is just the proof of WHY you do it!

and the same goes for you…

You will never be able to sell yourself on what you do until you know WHY you do it!

Having a strong “WHY” creates the emotional drive that can’t be stopped…

A burning desire…

A fire…

That thing that keeps you up at night and wakes you up early.

The confidence… a certainty!

Your “WHY” is…

• The burning desire of why you have to attain your “WHAT.”
• The REASON you do what you do day-in and day-out to reach ultimate success and WIN.


Your “Purpose” !

The thing that will…

• Keep you motivated
• Make your dreams a reality
• Keep you focused on THE END RESULT!

“WHY” is more than your goals…it’s your need…your target…what makes you tick.

It’s the thing that pulls on you so strong and is so attractive that you have got to have it.

Your “WHY” turns the times you are questioning into a must.

Your “WHY” turns the maybe into “I Got To!”

You being able to WIN THE DAY (taking care of business each day) comes down to your emotional state of intensity. This is why your vision has to be compelling enough to drive you.


Once your emotional intensity is strong, every action you take will have to lineup with that level.

Ask yourself today:

1. Why do I do what I do?

2.  What is THE ONE thing that makes me tick?

3. What do I want to be remembered as or for? (People will eventually forget what you did but will never forget WHY you did it)

You will Create the Winning Mindset today by defining your “WHY.”

Knowing your purpose is a MUST!

You Have What It Take My Friend!


You want to discover what your “WHY” is and WIN ALL DAY pick up your very own copy of my book and start to WIN more as an athlete and in life!

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I believe in giving honor where it is due… Our Bootcamp Tulsa Change a Life Challenge event was on Friday, October 3.  I want to give a shout out and a crazy BIG Thank you to The Vintage Pearl for supporting this amazing event benefitting Royal Family Kids Camp!


The Vintage Pearl is the #1 when it comes to handstamped jewelry and made up of great people and a great vision. Thank you to everyone at The Vintage Pearl for helping us CHANGE LIVES this month!


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  • Coach JC
  • Meet Coach JC

    "If you want to WIN more in life you are in the right place my friend! I am blessed and privileged everyday to help people WIN more in life.

    I got my start as the youngest Director of Strength & Conditioning at the Division I level at Oral Roberts University and have been blessed to COACH professional athletes from the NFL, NBA, MLB, MLS, and WNBA through Dynamic Sports Development. As an ENTREPRENEUR I then started Bootcamp Tulsa to help women WIN in their Fitness, Nutrition & in Life. On a daily basis I now run our Non-Profit, 501 (c) (3), Fit First Responders serving those that serve us everyday, our Police Officers, Firefighters, Medics and national Guard.

    If I'm not helping people WIN through my Performance Coaching you will find me motivating people on stage through my MOTIVATIONAL SPEAKING in churches, companies, universities and athletic organizations. I even took some of that motivation and combined it with a winning game plan to author a few books. I love helping people WIN but there is nothing I'm more passionate about then being a FATHER to my beautiful daughter and a HUSBAND to my hot wife."

Coach JC